Welcome to Ostral



Founded by Philippe Soria  in 2004, Ostral started as a consulting business providing database and website development services on Sydney’s Northen Beaches. Ostral Pty Ltd was then incorporated in 2006 and offered technical support to clients ranging from small business operators to large corporate IT companies such as Infomedia Ltd.


In 2008, Ostral launched Businessbox and focused on website development and hosting for sole traders, consultants and small businesses with the launch of the Businessbox CRM: a website and iPhone application to manage clients contacts, quotes and invoices from one single dashboard. The Businessbox CRM later found commercial applications in the finance industry with the development of an online system used by financial advisors.


As of today, Ostral operates from Byron Bay with a team of web and software engineers available for short to long term contract work, servicing clients across all industries (trades, medical, legal and fashion).

In addition to web development services, Ostral offers a range of  e-commerce and « backend » operation services to local online stores and emerging Australian brands: online accounting, online marketing, stock management and order fulfillment.


 Last but not least, Ostral is currently developing a range of technology services using remote pilot aircrafts  (drones) as well as laser engraving systems for local companies and businesses.


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  • Websites
    • new designs / revamps
    • custom integrations
    • technical support
  • Online Systems
    • systemise processes
    • user interfaces
    • API integrations
  • Hosting
    • domain names / emails
    • VPS and shared servers

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e-commerce solution logo


  • Stock Management
    • inventory control
    • order fulfilment
    • product returns
  • Online Marketing
    • email campaigns
    • adwords campaigns
    • analytics and reporting
  • Online Accounting
    • general bookkeeping
    • reporting

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  • Aerial Imagery
    • Commercial
    • Realestate
    • Surveys
  • Laser Engraving
    • Wood
    • Leather

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Our clients


Online Fashion Brand

Foundling is an ethical brand created in 2013 located in Byron Bay NSW. Foundling required the services of a company to control the backend of the business: to design and develop the website,to integrate with mailchimp and capture clients emails,to set up email marketing campaigns, to set up accounts and integrate with accounting software XERO, to manage inventory and dispatch on various Read More…


Associated Translators & Linguists Pty. Ltd.

ATL (Associated Translators and Linguists) is a Sydney based company founded in 1964. After a change of ownership in 2012, the company’s goal was to systemise time consuming paperwork and administrative tasks.  What we did: Ostral developed ATL website based on existing client’s design and systemised ATL day to day operations into a hosted booking and management system: the OBMS Read More…


Custom online system

Ostral created a custom online system with various functionalities to systemise the day to day operations of the business:  manage the business stock and inventory from various online platforms (Shopify, Hardtofind, Etsy), integrate with accounting system to record sales from different channels (XERO), communicate with Australia post e-parcel system for order fulfilment. What we did We built an inventory management Read More…

Wheels’n Boards

Byron Bay

Wheels’n Boards is an emerging skateboard brand from Byron Bay NSW. The business was initially launched through the drop shipping platform hardtofind.com.au in 2013 with a range of skateboard related products: custom printed skateboards, laser engraved skateboards as well as skateboard shelves. Later on, wheels’n boards launched their own website wheelsnboards.com and expended further on other drop shipping platforms such as etsy.com.au.  Wheelsnboards required the Read More…

Contact us

A question or a project ? Feel free to contact us.