Welcome to Ostral


Ostral, founded by Philippe Soria in 2004, initially operated as an IT technical support service provider in Sydney, Australia.

In 2008, the company expanded its services and introduced Businessbox, a web agency located on Sydney’s Northern Beaches. Alongside this, Ostral developed the Businessbox CRM, a comprehensive solution that streamlines client management, including contacts, quotes, and invoices, all accessible from a single dashboard. Over time, the CRM’s commercial applications expanded to the finance industry, where it became the foundation for the portfolio tracker system utilized by financial advisors.

Today, Ostral has shifted its offices to Byron Bay and specializes in offering e-commerce backend operation services a portfolio of Sydney based providers and local Byron Bay online stores. Furthermore, the company actively engages in managing projects and stays at the forefront of innovative technologies. They provide drone aerial imagery services, catering to the needs of local businesses and government agencies.


internet www logo


  • Website and hosting
    • development / updates
    • domain names / emails
    • VPS and shared servers
  • Inventory management
    • stock management
    • returns
    • fulfilment
  • Backend admin services
    • online marketing
    • online accounting
    • analytics

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e-commerce solution logo


  • Online systems
    • systemise processes
    • user interfaces
    • API integrations
  • Product development
    • product design
    • laser engraving
  •  Consulting
    • micro businesses
    • community projects
    • government grants

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  • Aerial Imagery
    • Brands
    • Events
    • Realestate
  • Photogrammetry
    • drone surveys

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Our clients and projects

Byron Bay Bikes

Byron Bay Bikes provides a bicycle rental service, offering well-maintained and comfortable bikes to both locals and visitors in Byron Bay. What we did: Ostral initiated the inception of Byron Bay Bikes, developing the brand, logo, signage, and website. Our approach: From the ground up, Ostral established the bike hire business, overseeing its day-to-day operations and contributing to its ongoing Read More…

The Federal Hotel – Alstonville

Known to locals as ‘The Feddy’, Alstonville’s iconic Federal Hotel has welcomed locals and tourists alike for more than 100 years. What we did: Ostral constructed the website thefedhotel.com.au and continues to offer ongoing hosting and maintenance services for the site. Our approach: Ostral employed its internal drone photography services to capture aerial images of the facility. Additionally, the company Read More…

Gateway Medical Centre

Gateway Medical Centre website – HOTDOC booking system

Byron Bay Drone

Drone business operations – private properties, sporting events, realestate and mining


Online Fashion Brand

e-commerce business management : inventory, orders fulfilment, online marketing and bookeeping


Associated Translators & Linguists Pty. Ltd.

Online Booking System for Translators and Interpreters


Inventory Management System

inventory management system

Wheels’n Boards

Byron Bay

Ecommerce services associated to the design and production of skateboards and outdoors recreation products

Contact us

A question or a project ? Feel free to contact us.