Welcome to Ostral



Founded by Philippe Soria  in 2004, Ostral started as an IT consulting service provider on Sydney’s Northen Beaches.

In 2006 Ostral Pty Ltd was incorporated and offered multilingual technical support to clients ranging from small business operators to large corporate IT companies such as Infomedia Ltd.


In 2008, Ostral launched Orbweaver and focused on website development and web hosting for sole traders and small businesses along with the launch of the Businesscardbox: an iPhone application to manage clients contacts, quotes and invoices from one single dashboard.

Orbweaver later found commercial applications in the finance industry with the development of an online system used by financial advisors.


In 2012, Ostral relocated from Sydney’s Northern Beaches to Byron Bay and have since then established four businesses operated locally and currently up and running:

Whilst each entity runs independently sometimes managed by third parties, Ostral handles most of the backend operations of each business: 
  • online systems and web development
  • product development and project management
  • inventory management and order fulfilment 
  • account management and online bookkeeping
  • professional services

If you have an existing business, a new product or start up idea and need the right partner to assist with backend operations or e-commerce needs, feel free to be in touch.


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  • Website and hosting
    • development / updates
    • domain names / emails
    • VPS and shared servers
  • Inventory management
    • stock management
    • returns
    • fulfilment
  • Backend admin services
    • online marketing
    • online accounting
    • analytics

read more

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  • Online systems
    • systemise processes
    • user interfaces
    • API integrations
  • Product development
    • product design
    • laser engraving
  •  Consulting
    • micro businesses
    • community projects
    • government grants

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  • Aerial Imagery
    • Brands
    • Events
    • Realestate
  • Photogrammetry
    • drone surveys

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Our clients and projects

Byron Bay Drone

Aerial imagery services

Byron Bay Drone is a CASA registered Drone Operator providing Remote Pilot Aerial services in the Northeast NSW and Southeast QLD areas. Byron Bay Drone area of expertise includes property shots, site surveys, marketing promotions as well as photogrammetry for government agencies. Some exemple of our work here


Online Fashion Brand

 Foundling  is an ethical brand created in 2013 located in  Byron Bay  NSW.  Foundling  required the services of a company to control the backend of the business: to design and develop the website on  Shopify ,to integrate with  Mailchimp  and capture clients emails,to set up email marketing campaigns, to set up accounts and integrate with accounting software  XERO  to manage inventory and Read More…


Associated Translators & Linguists Pty. Ltd.

ATL (Associated Translators and Linguists) is a Sydney based company founded in 1964. After a change of ownership in 2012, the company’s goal was to systemise time consuming paperwork and administrative tasks.  What we did: Ostral developed ATL website based on existing client’s design and systemised ATL day to day operations into a hosted booking and management system: the OBMS Read More…


Custom online system

Ostral created a custom online system with various functionalities to systemise the day to day operations of the business:  manage the business stock and inventory from various online platforms (Shopify, Hardtofind, Etsy), integrate with accounting system to record sales from different channels (XERO), communicate with Australia post e-parcel system for order fulfilment. What we did We built an inventory management Read More…

Wheels’n Boards

Byron Bay

Wheels’n Boards is an emerging skateboard brand from Byron Bay NSW. The business was initially launched through the drop shipping platform hardtofind.com.au in 2013 with a range of skateboard related products: custom printed skateboards, laser engraved skateboards as well as skateboard shelves. Later on, wheels’n boards launched their own website wheelsnboards.com and expended further on other drop shipping platforms such as etsy.com.au.  Wheelsnboards required the Read More…

Contact us

A question or a project ? Feel free to contact us.